10 Factors of an Effective Digital Media Message
Jun 02My last Blog focused on the idea that Digital Signage requires a thought out process that starts with thinking about content first. Many networks have failed for this simple reason. Others have no idea what an effective message looks like. I remember an experience a few years back where I saw a 15 second spot on a Digital Signage Screen. The spot included a brief image of the brand then...
The State of DOOH In Europe According to PQ Media
May 24We’ve seen the numbers come out in the last few months on the state of DOOH network operators and their revenues in North America, and at last week’s Screen Media Expo in London, PQ Media puts its update out for the numbers covering Europe. There was no specific mention of MENA, but at least these numbers are a little closer to home. PQ Media expects European DOOH revenues to rise 11.9%...
Middle East Unrest. At what cost?
May 11Since the uprisings in North Africa and through the Middle East, we’ve been getting plenty of questions from business friends asking us what this means for the media sector and DOOH, in particular. The most honest answer would be that no one truly knows. What we do know is that Dubai, Abu Dhabi and Qatar are very different from much of the rest of MENA. The general sense is that the UAE is...
OVAB MENA Working Groups – Still Time to Join
May 09OVAB is continuing to make good progress in the region. The overwhelming feedback we keep hearing, is how great it was to see everyone from the sector in one room, being totally upfront and honest about the challenges we’re all facing – something we haven’t really had before. This is just the beginning and of course now we need to get to work and break the back of all that...
ART BY CHANCE – Looking for MENA Network Operators to Join
May 06DOOH network operators often wrestle with how they can keep the content running on their screens fresh and engaging – so when an organisation comes along offering loads of eye-catching video, they tend to be welcomed. Art By Chance starts next week, a month-long annual celebration of ultra-short films that are intended for screening on the display panels of airports, malls, bars, clubs, rail...
3MGTG Predict the future of DOOH
May 05Seemingly in and out of the digital signage and DOOH sector, the multinational giant 3M seems to be squarely back in, having launched a new brand – 3M I GTG – that is focused on immersive experiences in Digital Out Of Home. To establish market credibility and make a little noise, the Munich-based firm – which covers Europe and the UAE – has commissioned and published a report by...
Middle East Digital Signage Summit Off
May 05It may not have come as much of a surprise as its journey so far has been a little bumpy, as you’ll know if you’ve been following the updates on DOOH Insights, but confirmation has reached us that Digital Signage Middle East has now been cancelled. It was originally planned for April, then moved to June, delegate costs were high and were reduced last minute to try and secure...
USE research to build your DOOH business plan
May 03The word from agencies is getting pretty clear and forceful that it wants to see real audience measurement from the field before they make a DOOH network a regular component of their media planning considerations. But what does a network operator do when it is all just a concept being pulled together? How does one measure a network and estimate ad exposures and revenue before the screens go...
Think Content First
Apr 26
So finally I finished my first blog entry. I plan to write at least one a month. The overall theme will be ‘Do it Right or Don’t do it at all‘ and there will be a focus on a particular area each month. This segment will be on content, but first…For those of you that don’t know me I thought I would set some ground rules: Just because I say something does not...
Stay Prime Golf Tee Off in Region…
Apr 21
Reaching high net-worth professionals in this region, when they are relaxed and have time to look, is the selling proposition of a new Digital Out Of Home entry into the regional marketplace. Stay Prime Golf embeds advertising in the screens of GPS units installed in golf carts at clubs around Dubai, as well as in some other major world cities. It is billed in sales literature as a...
OVAB MENA: Successful kick off in Dubai
Apr 20Last week’s formative OVAB MENA meeting in Dubai surpassed all of our expectations and set us up very nicely for developing this into a very active, not to mention important, group in building the industry in this region. The first event was held at the Al Badia Golf Club in Dubai, a very lovely location with terrific views. The event started off with some afternoon tea, and the sessions...
Billboards get smarter. Is “Minority Report” really where we’re heading?
Apr 19
A New York start-up called Immersive Labs has done a nice job lately generating a lot of buzz for what they are up to – which is taking a lot of much-discussed technology out of the geek realm and showing mere mortals what the stuff might do. In the process, they have sparked no end of references to “Minority Report” – the dark Stephen Spielberg film that, among many things,...
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