Sharaf DG Enhances Shopper Experience with Scala 5

Sharaf DG Enhances Shopper Experience with Scala 5

Jun 26

Advanced Interactive Media Solutions (AIMS), has completed the installation of SCALA 5 software for digital signage networks in several outlets of Sharaf DG, the largest multi-brand electronics and digital products retailer in the UAE.

SCALA 5 is the next generation of the most widely deployed digital signage software platform in the world, proven to enhance customer experience and store environment and optimize advertising and marketing campaigns.

A recent market study showed that 60 per cent of the buying decisions are made by shoppers after entering the store. In light of this, the new solution will enable Sharaf DG to promote its wide range of products and services across 42 screens in eight stores, and most importantly to inform, educate and motivate viewers and consumers to make better informed buying decisions.

Nilesh Khalkho, CEO, Sharaf DG, commented, “Introducing SCALA as a means to attract customer attention in our stores had been a significant decision for us at a time when no other retailer in the UAE had even explored the possibilities of using this unique means of communication. We are very pleased with the results so far and hope to see further advancement in this interactive medium so that the end user is benefited even more.”

Ahmed El Ridi, CEO of Advanced Interactive Media Solutions, UAE, said: “The SCALA digital signage solution helps create a truly engaging, customer-friendly store environment that is crucial in attracting more shoppers, while enabling Sharaf DG to stand out as a leading innovator and a distinguished brand leader in the electronic retail sector.“

For more information: www.aimsuae.com