Digital delivers a €50m turnover in first 6 months of 2011 for JCDecaux

Digital delivers a €50m turnover in first 6 months of 2011 for JCDecaux

Aug 02

JCDecaux, the number one outdoor advertising company globally, just published its 2011 half year financial results, not only showing an increase in its overall performance, but also in its digital turnover in the same period, which continues to support the growth of DOOH around the globe.

Overall revenues for the 6 months to the end of June 2011, showed a 5.3% increase to €1,170.0 million compared to the same period last year, with a net profit of €95.1 million.

The strong growth in the company’s digital activity is one of the cited reasons for this growth.  JCDecaux’s digital turnover, is estimated to be worth €50 million during this period.   The company had 7,300 screens globally at the end of June, compared to 6,000 six months ago.

Commenting on the 2011 first half results, Jean-François Decaux, Chairman of the Board and co-Chief Executive Officer, said:

“Our H1 2011 results reflect JCDecaux’s ability to generate sound revenue growth and meaningfully increase its profits despite the uncertain macro-economic environment. Organic revenue growth in H1 was principally driven by the strong performance of Asia-Pacific and the Rest of the World where we continued to strengthen our position. In Europe, the strong performance in certain markets such as Germany was partially offset by continued weaknesses in Southern Europe and some slowdown in the United Kingdom and France.

Although some concern remains regarding the short-term economic outlook, we are confident in our ability to deliver solid revenue growth from our well diversified geographical mix and the superior quality of our advertising networks. We currently anticipate that organic revenue growth for Q3 will be in a similar range to Q2.

We continue to believe that Outdoor advertising remains structurally well placed for the future and that JCDecaux is increasingly well positioned in this industry. We expect to continue to gain share from both other media, and within our own sector, driven by our international presence, our strong balance sheet, our diversified offer and the high quality of our teams across the world.