DOOH you deserve an award? Introducing the DOOHDAS…

Sector categories:

This sector of categories looks for outstanding campaigns, screen placements, technical innovation, etc, by sector:

• Advertising (use and placement of screens for audience impact through advertising)
• Corporate (including communications, HR and H&S use)
• Education (use of screens and screen media in all types of educational establishment or environment)
• Exhibitions & conventions (wayfinding/direction finding, in-show advertising, stand displays, agenda display, etc)
• Entertainment (excluding music and sport venues and events)
• Financial services (including banks and all other public facing financial services outlets)
• Healthcare (including hospitals, clinic and surgeries)
• Hotels & resorts
• Music (including venues and events such as festivals and concerts)
• Other venues and locations (for all types of location not included in other categories, such as casinos)
• Restaurants, catering & hospitality (including pub chains)
• Retail (including display, promotion, merchandising and wayfinding). The judges have the discretion to award two winners in this category: one for multi-site retailers and one for single sites such as a store like Harrods.
  
• Sport (including venues and events)
• Transport & travel (including airports, docks and mass transit, train and bus stations)

Channel, content, innovation & technical categories:

This category group, will reward the best examples of channels to market, campaigns and content, interactivity, innovation in technical equipment, software innovation and customer experience:

• 3D
• Content and creative
• Campaign of the year
• Customer experience
• Interactivity (including mobile interactivity). This area is of such growing importance that the judges will have the discretion to make two awards: one for interactivity in a marketing context and one about the usefulness of public information to users
  
• Software innovation

Company categories :

The following categories will recognise and applaud the companies that provide evidence of the brilliant work they have completed during the eligibility period:

• Content provider or creative agency
• Manufacturer (including new equipment introductions, design and innovation)
• Distributor
• Reseller
• Installation company
• Network service & innovation

Digital Signage Awards Grand Prix

In addition to these 26 categories there will be an overall Grand Prix awarded to the winner that has done most to raise standards or improve customer experience or interactivity, or that has been innovative in ways that benefit the whole industry.