In DOOH, Big is BIG!
2. The software and video processing hardware is also substantially better, meaning that a wall of displays with 10 monitors and more can offer many possibilities and hold uniform color, brightness and tone across all of them. 3. Costs have dropped enormously at the same time, with panels a fraction of the cost from just a few years ago. These are still big ticket projects, but the numbers now work. But video walls are also coming on as the go-to solution for media companies, corporations and facility operators for a much simpler reason. Visually, they work. In large spaces, even a 60-inch or greater LCD or plasma display that would look enormous mounted on a wall at home can go largely unnoticed. Installing several screens around a space may counteract that, but only somewhat. If screens cannot get installed down at eye-level, in locations where they can’t help but be noticed, they will struggle for attention. The answer is to go big. Video walls and other technologies that fill an area through projection or other means create the attention-getting and people-stopping power that deliver a return on both the investment and objectives. They still need good content and a solid plan, but these walls eliminate the biggest questions: Will people notice the screen? You will see more and more such walls, and the other intriguing development coming from the show was the continued evolution of shape. The minimized seams on LCD and plasma panels are allowing smart fabricators to develop new ideas on how such screens can be counted – in stacked vertical columns, gentle curves and intriguing geometric clusters.
http://eyevis.de
http://prysm.com/
http://www.christiedigital.com/en-us/digital-signage/pages/default.aspx
In DOOH, Big is BIG!
Jun 27The recent InfoComm trade show in the United States saw more than 33,000 audio-visual resellers and systems integrators gather to look over the latest gear to add new and better sight and sound experiences, in settings from office board rooms and places of worship so sports arenas and airports. What was clear at that show – held in Orlando, Florida – was that big is very BIG these days.
2. The software and video processing hardware is also substantially better, meaning that a wall of displays with 10 monitors and more can offer many possibilities and hold uniform color, brightness and tone across all of them. 3. Costs have dropped enormously at the same time, with panels a fraction of the cost from just a few years ago. These are still big ticket projects, but the numbers now work. But video walls are also coming on as the go-to solution for media companies, corporations and facility operators for a much simpler reason. Visually, they work. In large spaces, even a 60-inch or greater LCD or plasma display that would look enormous mounted on a wall at home can go largely unnoticed. Installing several screens around a space may counteract that, but only somewhat. If screens cannot get installed down at eye-level, in locations where they can’t help but be noticed, they will struggle for attention. The answer is to go big. Video walls and other technologies that fill an area through projection or other means create the attention-getting and people-stopping power that deliver a return on both the investment and objectives. They still need good content and a solid plan, but these walls eliminate the biggest questions: Will people notice the screen? You will see more and more such walls, and the other intriguing development coming from the show was the continued evolution of shape. The minimized seams on LCD and plasma panels are allowing smart fabricators to develop new ideas on how such screens can be counted – in stacked vertical columns, gentle curves and intriguing geometric clusters.
New technologies are emerging, as well, that allow video to take on irregular shapes, Christie launched its MicroTiles display cubes 18 months ago, followed six months later by the very similar Prysm cubes. At this year’s show, the German firm eyevis debuted OmniShapes – cubes similar in many respects to the others, but designed as hexagonal and bevelled at the side to allow walls to be curved in different ways.
At Christie’s massive booth, it was showing an immersive wall that enable people to walk up and interact, as others elsewhere on the wall did their own thing. Other companies were showing similar concepts. This immersive element is the next evolution of these large walls. The BIG concept is here to stay. It doesn’t replace all the small screens out there, and walls of this scale will be special projects – and not mass rollouts – for the foreseeable future. But one can’t ignore the obvious. These walls can’t be ignored. They’re too BIG. For more information:
http://eyevis.de
http://prysm.com/
http://www.christiedigital.com/en-us/digital-signage/pages/default.aspx
