About: Natasha Hatherall

Website: http://www.albarqdigital.com

Profile: Natasha (or Tash as she likes to be known) is a graduate in Psychology and Marketing, most recently undertaking a PhD in Management, specialising in Consumer Behaviour and new technologies. Tash has worked for over 12 years in Account Management, Media Planning and Buying, PR and Marketing Communications at a number of agencies, including Universal McCann and BLM Media. Having spent the first part of her career as a media planner and buyer in the UK, Tash spent a significant amount of time working on regional and national outdoor campaigns. Whilst there wasn't much in the way of digital signage around at that time, it gave her a good understanding of the outdoor medium and how best to utilise it to reach consumers and maximise campaign objectives. In 2005 Tash joined the Havas owned agency Euro RSCG Worldwide, initially working in the Client Services Department as Global Programme Manager and Consultant for Diageo, before moving into brand and corporate marketing, where she held responsibility for all strategy, planning and proposition/product development, PR and corporate communications, research, internal and external ways of working. In May 2010, Tash moved to Dubai and joined AD Media DOOH, the newly formed Digital Out of Home subsidiary of Abu Dhabi Media Company, where she retains responsibility for all marketing and communication activities. DOOH Insights is owned and operated by AD Media DOOH (who operate as Al Barq Digital in the region) and as part of this team, Tash takes on the role of Editor-in-Chief, overseeing the day to day running of the blog and managing content and author relationships. She also appears as a regular author for the blog, talking about the latest DOOH news and developments in the region and consumer insight and research, some of the things she loves best.

Posts by Natasha Hatherall: