About

What is DOOHInsights?

The Digital Out of Home (DOOH) Business is now starting to really take hold in the United Arab Emirates (UAE) and Middle East Region, and when launching our own network, we found very few resources talking about the medium. Yes there are blogs talking about technology, but very little in the way of resources discussing leading thinking, emerging trends and interesting market news and information. In addition to covering this, DOOH Insights will also talk about new startups, existing companies and their services, breaking campaigns and we’ll share tips and good practice as we continue out mission to raise standards and champion measurability and accountability for the sector. We’re a young industry still and we will all benefit from continuous learning.

This blog is NOT intended to promote the glories of our own network. DOOH Insights is as it’s name promises – thoughts, experiences, news and ideas about the industry as a whole. We hope that this is not a one-way conversation and that readers use comments to interact, and when appropriate, perhaps challenge our thinking. We hope as well that is not just our voice, and we’ll be welcoming the contributions of other people who are involved in the DOOH Sector – Venue Operators, Brand and Agency people, suppliers and yes, even our competitors. When a sector is emerging, even those who are competing can benefit from sharing ideas and opinions.

Thanks for reading and we hope you make DOOH Insights a habit.
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Who is behind DOOH Insights?

DOOH Insights was founded in January 2011 and is operated by Abu Dhabi Media Digital Out of Home (AD Media DOOH), a subsidiary of Abu Dhabi Media Company, and operator of the DOOH media brand Al Barq Digital.

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Join Us

Passionate about DOOH? Really Interested in the UAE Media Landscape? Want to be part of one of the fastest growing mediums in the region and help push the industry forward? Why don’t you write for DOOH Insights? Whether you want to write about something specific or on a more regular basis, we’d love you to join us. Complete our Contact Form and we’ll be in touch shortly.

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Contact Us

If you would like to contact DOOH Insights with any suggestions, comments, corrections, new startup announcements, breaking campaigns, or anything else at all, please use our contact form. We’d love to hear from you.