10 Factors of an Effective Digital Media Message
Jun 02My last Blog focused on the idea that Digital Signage requires a thought out process that starts with thinking about content first. Many networks have failed for this simple reason. Others have no idea what an effective message looks like. I remember an experience a few years back where I saw a 15 second spot on a Digital Signage Screen. The spot included a brief image of the brand then...
Producing Effective Content For DOOH
Jan 19My company is in the lucky position of being the content production studio for a number of media companies across the region. As a specialist in the production of content for the digital out of home sector, we learn new things every day about what makes the content that goes on the displays effective, and what unfortunately ends up being less impactful. As my first blog entry for DOOH...
DOOH Top 10: DOOH Venues
Jan 10
We rely a lot on statistics from the US, not because that country has the best examples of DOOH networks, but it is arguably the most mature market and has done the most work to build up insights for media planners. What happens in the US doesn’t necessarily translate globally, but experiences and research there are certainly worth examining and at DOOH Insights you will see us often talking...
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