The State of DOOH In Europe According to PQ Media
May 24We’ve seen the numbers come out in the last few months on the state of DOOH network operators and their revenues in North America, and at last week’s Screen Media Expo in London, PQ Media puts its update out for the numbers covering Europe. There was no specific mention of MENA, but at least these numbers are a little closer to home. PQ Media expects European DOOH revenues to rise 11.9%...
OVAB MENA Working Groups – Still Time to Join
May 09OVAB is continuing to make good progress in the region. The overwhelming feedback we keep hearing, is how great it was to see everyone from the sector in one room, being totally upfront and honest about the challenges we’re all facing – something we haven’t really had before. This is just the beginning and of course now we need to get to work and break the back of all that...
USE research to build your DOOH business plan
May 03The word from agencies is getting pretty clear and forceful that it wants to see real audience measurement from the field before they make a DOOH network a regular component of their media planning considerations. But what does a network operator do when it is all just a concept being pulled together? How does one measure a network and estimate ad exposures and revenue before the screens go...
OVAB MENA: Successful kick off in Dubai
Apr 20Last week’s formative OVAB MENA meeting in Dubai surpassed all of our expectations and set us up very nicely for developing this into a very active, not to mention important, group in building the industry in this region. The first event was held at the Al Badia Golf Club in Dubai, a very lovely location with terrific views. The event started off with some afternoon tea, and the sessions...
$2.80 in sales for every dollar spent on OOH advertising
Mar 08What happens in one medium does not necessarily translate to another, but it’s certainly a reasonable assertion that what happens with Out Of Home likely also happens with the digital version of the same. So with that in mind, consider this very compelling new report from the by the Outdoor Advertising Association of America (OAAA), which suggests for each dollar spent on OOH advertising, an...
PQ Media predict the global future of DOOH
Mar 01
There has been no shortage of coverage by bloggers and advertising trade publishers about the release last week of the PQ Media Global Digital Out-of-Home Media Forecast 2011-2015 . But most of that coverage does not move much off of the numbers, which are certainly interesting. You should keep very much in mind they are forecasts and not guarantees of anything, particularly not of your own...
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