3MGTG Predict the future of DOOH
May 05Seemingly in and out of the digital signage and DOOH sector, the multinational giant 3M seems to be squarely back in, having launched a new brand – 3M I GTG – that is focused on immersive experiences in Digital Out Of Home. To establish market credibility and make a little noise, the Munich-based firm – which covers Europe and the UAE – has commissioned and published a report by...
Stay Prime Golf Tee Off in Region…
Apr 21
Reaching high net-worth professionals in this region, when they are relaxed and have time to look, is the selling proposition of a new Digital Out Of Home entry into the regional marketplace. Stay Prime Golf embeds advertising in the screens of GPS units installed in golf carts at clubs around Dubai, as well as in some other major world cities. It is billed in sales literature as a...
Billboards get smarter. Is “Minority Report” really where we’re heading?
Apr 19
A New York start-up called Immersive Labs has done a nice job lately generating a lot of buzz for what they are up to – which is taking a lot of much-discussed technology out of the geek realm and showing mere mortals what the stuff might do. In the process, they have sparked no end of references to “Minority Report” – the dark Stephen Spielberg film that, among many things,...
The Great QR Code Debate
Apr 03
QR codes have been getting a lot of attention in the last few months as a technology well suited to creating consumer engagement, and idea for digital out of home executions. But there are very polarized views over their actual merits. A quick primer: QR codes are two-dimensional bar codes that are blocks of patterns that can embed a lot more information than possible using the thin-thick...
Let’s Support Japan with DOOH
Mar 16
DOOH companies around the globe are mobilising themselves in a united effort to use Digital OOH networks to drive donations to help the people in Japan – DOOH4relief has been born. The idea is pretty simple. Produce spots that have a simple call to action to drive donations, and keep them running over coming days, when the media interest in Japan will start to die down. As relief...
DOOH Consultancy packages for start ups
Mar 07Many traditional outdoor or media companies in our region are looking to expand their portfolio into Digital Out of Home (DOOH) right now and we’re also seeing the rise of a number of new start ups. And as we know, being successful with DOOH, no matter whether running a network or buying a campaign on it, owes everything to a GOOD PLAN. So, it was with great interest that we heard...
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