ART BY CHANCE – Looking for MENA Network Operators to Join
May 06DOOH network operators often wrestle with how they can keep the content running on their screens fresh and engaging – so when an organisation comes along offering loads of eye-catching video, they tend to be welcomed. Art By Chance starts next week, a month-long annual celebration of ultra-short films that are intended for screening on the display panels of airports, malls, bars, clubs, rail...
Let’s Support Japan with DOOH
Mar 16
DOOH companies around the globe are mobilising themselves in a united effort to use Digital OOH networks to drive donations to help the people in Japan – DOOH4relief has been born. The idea is pretty simple. Produce spots that have a simple call to action to drive donations, and keep them running over coming days, when the media interest in Japan will start to die down. As relief...
DOOH is getting social (cautiously)
Feb 02
LG is the latest deep-pocketed multinational to create an engaging digital out of home campaign that integrates social media into the content on a spectacular screen In New York’s Times Square, on the corner of 45th Street and 7th Avenue, a huge, HD-resolution LED board that wraps around the corner of the block shows positive news from around the world, using an animated character that takes...
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