DigitalOOH.biz – Your Soapbox Awaits
Oct 12If you are a media planner or brand manager thinking about allocating creative and media dollars to a campaign on digital screen networks, how would you get up to speed on what this new medium is all about? There are advertising and marketing trade publications that now and then have a story about the medium, that may or may not be useful or relevant. There are plenty of blogs by individuals...
Ramadan Ad Spend Down in MENA
Sep 13Ramadan is one of the busiest advertising periods in the Middle East and North Africa (MENA) region. Some advertisers choose to spend half their annual budget in this month alone, and it’s a period which many media owners and network operators rely on to boost their overall trading figures for the year. For those who may not live or be familiar with the region, The Holy Month of Ramadan...
All quiet on the DOOH Insights front, but still very much here with you…
Sep 13Good morning all. We’ve been a little quiet here at DOOH Insights we know. It wasn’t our intention, but Ramadan proved a very busy period for our team (all good stuff!) and we then enjoyed a much needed Eid break. We hope you did too. We’re back at our desks and still very much here and look forward to sharing an eventful and interesting autumn time with you all. ...
DOOH you deserve an award? Introducing the DOOHDAS…
Aug 12There are plenty of DOOH awards out there globally, too many some would say. and whilst we don’t have any dedicated DOOH awards in the MENA region (hopefully one day!) and there are limited categories to enter in the more mainstream awards, there is still a chance to showcase the great work going on in the region at DOOH awards across the globe. Let us introduce the International...
Digital delivers a €50m turnover in first 6 months of 2011 for JCDecaux
Aug 02JCDecaux, the number one outdoor advertising company globally, just published its 2011 half year financial results, not only showing an increase in its overall performance, but also in its digital turnover in the same period, which continues to support the growth of DOOH around the globe. Overall revenues for the 6 months to the end of June 2011, showed a 5.3% increase to €1,170.0 million...
Latest PARC figures show MENA ad spend drops by 4%
Jul 27
Another day and more ad spend figures, analysis and commentary is released. Latest figures out from PARC (Pan Arab Research Centre), show advertising expenditure between January and June this year at $5.85 billion, consistent with other recent reports in showing a year-on-year decline in ad spend, thus resulting in a 4% downfall, mainly as a result of the protests in Egypt and unrest in many...
Did you get your hands on Al Barq Digital’s new “Little Book” yet?
Jul 26
Al Barq Digital have just released the second in their Little Book of DOOH series. This one is all about successful DOOH planning and talks about how to best use the DOOH medium to engage effectively with consumers. The book has been made relevant to those running a network or considering buying an ad campaign on one, and it’s message is simple “success with DOOH comes down to a...
Political unrest in MENA results in 12.1% drop in adspend
Jul 20News in this week sees ZenithOptimedia drastically reduce its Middle East and North Africa adspend for the year. Original forecasts set by the media agency, had predicted adspend for 2011 at a 0.1% growth. In April this year, the agency issued an update to this forecast, which showed significant declines in Egypt and Bahrain, due to the political unrest experienced in those countries. ...
So, how are we DOOH’ing?
Jul 05It’s normal in business for people to ask how things are going, and it seems particularly so when the industry is relatively new and seen as a little speculative. Certainly, we get asked how the Digital Out Of Home (DOOH) sector is doing and what we tend to say is that while growth is never as fast as you hope it will be, the sector here and elsewhere is certainly growing. We can say that...
In DOOH, Big is BIG!
Jun 27The recent InfoComm trade show in the United States saw more than 33,000 audio-visual resellers and systems integrators gather to look over the latest gear to add new and better sight and sound experiences, in settings from office board rooms and places of worship so sports arenas and airports. What was clear at that show – held in Orlando, Florida – was that big is very BIG these...
Sharaf DG Enhances Shopper Experience with Scala 5
Jun 26Advanced Interactive Media Solutions (AIMS), has completed the installation of SCALA 5 software for digital signage networks in several outlets of Sharaf DG, the largest multi-brand electronics and digital products retailer in the UAE. SCALA 5 is the next generation of the most widely deployed digital signage software platform in the world, proven to enhance customer experience and store...
Insights From Agency Land…
Jun 12When agency people talk about digital these days, it is still almost entirely focused on online activity. Digital OOH is a separate discussion, and in regions like here the medium is still very much in its nascent stages, it’s not talked up a lot by the agencies. So, we have to actively listen when agency people talk, to understand what’s happening with digital in a broader sense in the...
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